Use Keywords to Position Your Articles

Submitting an article to an article directory would get it on the internet. That part is what's correct. But, it won't mean that the article will actually get viewed, and it also won't mean that people will click the backlink.

Thus, when talking about positioning your articles, it essentially means positioning them in the relevant searches, so that they're more likely to be found by the right people.

You can include your keyword in your title. Article directories will often use your title text in their HTML tag for the page...which will help you rank better on Google for that keyword

Keywords are important - that can't be stressed enough. Considering that search engines are still the primary way in which people look for anything on the internet, it means that people who are looking for things in whatever niche you're in, are going to be doing so on search engines.

Basic keyword research is really pretty easy, and there isn't too much about it that even a beginner can't come to grips with. Seeing as Google is the most popular search engine around, getting data from it seems to be a logical place to begin.

When conducting keyword research, there are three considerations in particular that play an important role:

1. Number of Searches

Quite literally, this is just the number of searches per month. If a term has a high number of searches, it means lots of people are looking for it, which definitely makes it a better choice.

2. Competition

Once you have a keyword that has a decent amount of searches, plug it into Google and search for it. When you get the results, take note of how many there are. For instance, if there are 11,800,000 results, then that means a lot of people are competing for that keyword.

On the other hand, if you end up with something like 1,800 results, then there are very few competing websites.

3. Profitability

Not all traffic is as profitable, and sometimes, for certain keywords, the traffic that is obtained just refuses to be converted. While there are a lot of factors that can affect this, it isn't too relevant as far as keyword research is concerned.

Instead, it is better to know just one simple test of the 'profitability' of a keyword.

Insert keywords in such a way that they flow smoothly through the article, and follow the 1% to 3% keyword density rule closely. For each article, it is generally advisable to have one 'short' keyword of about 2 to 3 words, and two 'long' keywords of 4 or more words.